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Influence: The Psychology of Persuasion, by Robert Cialdini.    This book, originally published in 1984 and revised several times since, never mentions finance or investing.  However, it is a favorite of Charlie Munger (Warren Buffett's long-time business partner) because it does such a good job of explaining how easily people are influenced by external pressures--and if there is one primary requirement of successful investing, it's the ability to think (and act) independently.  I read most of this book on a plane trip to and from New England, and I became so engrossed in it that I found myself hoping the flights would last longer.  How's that for an endorsement?

ISBN: 0688128165
Format: Paperback, 309pp
Pub. Date: Sept 1993
Publisher: William Morrow and Company






"The material in Cialdini's Influence is a proverbial gold mine."

Journal of Social and Clinical Psychology