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Think Twice: Harnessing the Power of Counterintuition, by Michael Mauboussin.    Nobody wakes up thinking, “I’m going to make a terrible decision today,” but bad decisions happen, even to the brightest among us.  Mauboussin, noted investment strategist and Columbia Business School adjunct professor, sets out to explain why common mistakes happen and offers alternative processes for evaluating an uncertain world.  Hardly the first author to describe the shortcomings of our brain’s ability to accurately assess the world around us, Mauboussin stands apart by writing clearly on the subject of cognitive biases and how they have developed.  His fresh examples from outside the world of economics stand out as well.  Reconsidering our notions of cause and effect, the role of probabilities and alternative outcomes, as well as the impact of luck sometimes feels contrary to “common sense,” yet this book makes a compelling case that real common sense is sometimes elusive.

ISBN-13: 9781422187388
Format: Paperback, 224pp
Pub. Date: Oct 2009
Publisher: Harvard Business Review Press








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