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The Zurich Axioms, by Max Gunther.    This short and witty 1985 gem of investment wisdom is now back in print, and that is very good  news.  Successful investing requires not only a good measure of intellectual skill and experience, but it also requires the investor to control his emotional inclinations.  Indeed, I would suggest that at least as many people have fallen prey to their emotional mistakes as to their intellectual ones.  Focused on the typical emotional problems investors have in pursuing investment success, this excellent book touches on everything from hope, greed and fear, to stubbornness and intuition.  Though this is an easy read, it delves into a profound aspect of the investment process.

ISBN-13: 978-1897597491
Format: Mass Market Paperback, 130pp
Pub. Date: Dec 2004
Publisher: Harriman House